This past weekend the press received what they were made to believe was a joint statement by both the Ruto regime and Azimio. And they rushed to release that information to the anxious public. The contents of which sent shockwaves right across the country to long suffering Kenyans.
As it turned out that so-called statement was deception from the Ruto administration. Cleverly designed to take the momentum out of the wide-spread protests that have been ongoing. And more importantly to turn the love and trust Kenyans have in Raila Odinga and Azimio into hate.
Multi Millionaire Caught Working As Street Cleaner 6 days a week
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It was all propaganda, a specialty of William Samoei Ruto and UDA that they embarked on when Ruto launched his campaign for the presidency. Indeed it was most effective in fighting the Building Bridges Initiative and in making the then President Uhuru Kenyatta very unpopular in his own Mount Kenya backyard.
Indeed there are those who would argue that this "massive fraud" is exactly what Kenyans received on August 2022, instead of the presidential election results they were expecting. In which case it is hardly surprising that deception and fraud have continued to rule and dominate the Kenyan landscape and its' politics culminating in what happened last weekend.
Propaganda has long been a tool used by leaders around the world to shape public opinion and maintain their power. African leaders, including President Ruto, are no exception to this trend. The use of propaganda in politics can be attributed to several factors.
Firstly, propaganda allows leaders to control the narrative and manipulate public perception. By disseminating carefully crafted messages, they can shape public opinion in their favor and maintain a positive image. This is particularly important for leaders who do not want to be accountable and know that they will always face criticism and opposition.
Secondly, propaganda can be used as a means of consolidating power and suppressing dissent. By spreading misinformation or deceptive narratives, leaders can undermine their opponents and maintain a stronghold on political power. You will have noticed that Ruto handlers false narrative has remained sharply focused on trying to destroy the character of Raila Odinga, what he stands for, and his excellent credentials of fighting for a better Kenya all his life.
In the case of President Ruto's camp, the claim that Azimio had agreed to the Kenya Kwanza agenda was an example of propaganda taken to an extreme. Such false assertions aim to deceive the public and create confusion among voters.
It is important to note that while propaganda may be effective in the short term, it often comes at the expense of truth and transparency. In order for democracy to thrive, it is crucial for citizens to have access to accurate information and make informed decisions based on facts rather than manipulated narratives.
As the country called Kenya seeks to progress towards greater transparency and accountability, it is terribly important for Kenyans to critically evaluate information presented by political leaders and hold them accountable for any deceptive practices they engage in.
Sadly that will be a tall order for now because Ruto's propaganda has scaled to heights that are unprecedented in these shores. Check out: Are Ruto dirty tricks defeating Raila strategy and experience?
Also read;
The drama at Azimio Sunday presser that exposed Ruto trickery
Why the most dangerous situation for Kenya today is that Ruto believes he can fix this
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Snippet quoted from the Weekly Intelligence Briefings No 112...
The executive decision to retire the old Kshs 1,000 note resulted in a loss of billions of shillings from the personal kitty election war chest of the then DP Ruto.
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The Day Ruto security was changed from GSU to Administration Police (is this one of the reasons he can't stop being vengeful towards Uhuru?)
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Raila Odinga in a press conference with the international press in Nairobi yesterday even went on to use the phrase “ethnic cleansing” and made comparisons with similar happenings from the past from all over the world. Read Chris Kumekucha full article
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