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So what happens to the smaller newspapers when the big boys are "bleeding?" Answer; things are worse for them.
My informed calculations indicate that the recently launched Nairobi Star is "bleeding" and "bleeding very badly."
It was assumed when this baby was on the drawing boards that the huge popularity of KissFM would lift the newspaper above the horrifying daily expenses of doing a full color newspaper without your own printing press. It is very clear that certain structural mistakes which were made when the paper was launched have come back to haunt them.
For instance full color may be desirable in all the pages, but it does not sell newspapers on its' own. Content does and the Nairobi Star does not have very much of it.
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