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Saturday, August 25, 2007

What I Would Do If I Was Given The Chance To Turn Around The Nairobi Star

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I have devoted most of my adult life to understanding newspapers and why they make or lose money. In that time I have launched no less than seven newspapers either for myself or others. They say the best captain to sail with is the one who has been shipwrecked because he knows where all the rocks are. I am that captain but I have also been involved in the sensational turnaround of a monthly business magazine that was losing a lot of money.

Little wonder that I was able to easily transfer my talents online to run successful moneymaking blogs, such as this one you are reading.

Here's what I would do if I were given a chance to turn around the Nairobi Star. My hope is that those involved with the newspaper will pick up an idea or two that they can use.

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