Sunday, November 18, 2007
Sasini tea and coffee company of the Sameer family group of companies founded by successful tycoon and business entrepreneur Naushad Merali is launching a bold and daring venture into not just the less crowded but nascent competitive local market but also the more crowded and equally competitive big boy league international beverage consumption market with the launch of its inaugral Kenyan branded Savannah coffee lounges in Nairobi first, followed by Dubai and London
And they are not thinking microscopic either-according to none other than the son of Merali himself who is one of the directors of the Kenyan company, by this foray the company is signalling its global intention to market brand Kenya to the rest of the world
hear him speak "we do not have to sell Kenya abroad; the problem is that Kenyans are not taking advantage of the existing awareness and goodwill about Kenyan produce"
I hold no brief for Merali or his Sameer group of companies but what a fresh change of direction displayed in straight thinking by a company that like many many other Kenyan businesses both well established and emerging are now beginning to move away from old school thinking that an investor is anyone foreign with skin colour to match and increasingly beginning to realize we can't market Kenya to anyone if we at home fail to be attracted by the quality of the made in Kenya brand
Its true that for many years, lack of inspiring political direction made us consider both ourselves and our country as a brand unable to equal international standards in quality and rank; it seems we build better roads only when the people for whom they are being built promise to come from across the Atlantic to throw some scraps of employment our way. Otherwise what need does Onyango or Wambui have for thousands of square kilometres of paved and tarmacked asphalt on the highway?
Even more than politics, we badly require an attitude change amongst us so that our thinking will come in line with national (not ethnic) values and not revert back to revelling in nostalgia and gaining fame and notoriety for all the wrong shameful reasons-corruption, tribalism, comical political leadership and the stigma attached to all of these deadly sins. There is a lesson hidden somewhere there for our politicians and the new administration of Government come 2008. new thinking, new direction, no excuses
I wish Savannah coffee lounges all the best success in marketing brand Kenya-look out for a local Savannah lounge coming to a city near you
Kenya iendelee mbele!
IT'S INTEGRITY NOT THE ECONOMY STUPID
Posted by luke at 3:59 PM