Now, even as you read this Citizen TV has attracted scores of other big names like Alex Chamadwa also formerly of KTN.
But the rising popularity of Citizen cannot be attributed to presenters alone indeed a lot of credit has to go the management team led by one Wachira Waruru (formerly of KTN and KBC). Waruru has an amazing knack for finding the right people to do the right jobs and the results speak for themselves. For example everybody these days is talking about the high quality drama shows produced on Citizen including Tahidi High and comedies like Inspector Mwala and Papa Shirandula have taken Kenyans by storm. Waruru is the man who came up with the brilliant idea of financing comedians by advertising shows in various popular restuants countrywide, for them on KBC TV in a highly creative barter deal that has seen artists receive the kind of money that just a few months ago they could only dream about.
Of course politics has a different story to tell about why Citizen TV is suddenly the TV station to watch. Everybody knows that the owner is well connected with the corridors of power and is said to be a close ally of the president. About two years ago, Citizen harassed another popular local radio station, Kiss FM by literally hijacking their frequencies and playing havoc. This is of course a very serious thing, but Citizen got away with it without even as much as a slap on the wrist.
It has not escaped the attention of analysts that building up the popularity of Citizen media products is creating a powerful broadcast tool that will come in very handy in 2012.
Incidentally this is the same TV channel that recently featured a captivating series titled
Politics not withstanding, credit has to be given where it is due and there is little doubt that Citizen is the TV channel to watch in the coming months.
P.S. Meanwhile changes going on behind the scenes at the Standard media group are worth noting. As has been reported in my raw notes, after a meeting in former president Moi’s Kabarak home some time back, a decision was made for former aide Joshua Kulei to transfer back all commercial interests that he was holding on behalf of the family. One of thos interests is of course the Standard which is now formly in the hands of Gideon Moi who is known to be a Kanu man who fully backs the current PNU administration. It will therefore be fascinating to see what happens at both the Standard newspaper and KTN in the next few weeks and months. For those who do not know, Kulei is a well known supporter of Raila Odinga’s ODM
The Kumekucha Weekend Special series resumes next weekend.
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