Wednesday, November 14, 2007
Clinton's Spin Doctor Jets in for Raila
That this years elections will be the most competitive in our national history is not debatable. Now it has been pushed a notch higher by ODM securing the services of former US president Bill Clinton's legendary political consultant, Dick Morris.
Morris is a master of catchy sound bites who is credited with masterminding the 1996 US election triumph. On arrival in Nairobi, Mr Morris compared both Clinton and Raila by calling both "people's candidate". According to him they both focus on the needs of the average person.
Image is everything
Remember Madam President Johnson of Liberia beating popular George Weah hands down? Kenyan politics has surely gone global in terms of branding. The Sprite advert couldn't have been more apt: Image is everything. Forget about the head burdening the shoulders it is a race to win the heart. May the best candidate win.