See another trending article in this blog; How to get on Google Search From Kenya
Things that are impossible to shake off, Mr President?
They say a week in politics can be a very long time and that is absolutely true. Ukweli mtupu.
Two days before the massive Ministry of health Kshs 5.3 billion scandal broke somebody asked me for a prediction on who will win next year's presidential general elections.
"If things remain the way they are," I said, "President Uhuru will be re-elected nyweeeeeeee (rough translation; without breaking into a sweat."
The person who was asking is an old friend and is a firm supporter of ODM and CORD. But he is a wise and a keen political analyst. And he acknowledged my prediction as being accurate.
The truth is that Uhuru's JUBILEE kicked off their campaign for re-election even before the ink had dried on the president's aoth of office document. Even as the opposition continued to fumble around, completely directionless in all their moves.
You may want to remember that there was a massive distribution of title deeds in Coast province which is an opposition stronghold. And there are numerous other examples I can give. The results were more effective than most Kenyans realize. In politics you do not need to win over the whole stronghold. All you need to do is make inroads and I can tell you that a significant number of CORD votes were moved in the direction of JUBILEE. Not enough for a turn around but enough to reduce the opposition votes significantly. My estimate is at least 20% and that is HUGE.
Then this 5.3 billion scandal came calling and everything has changed rather dramatically and suddenly. For soccer fans, what JUBILEE did was to not only score an own goal but they actually did it by giving the opposition striker a through pass. Never mind that the goalkeeper dived the wrong way when the shot was fired into the net.
Now all the opposition needs to do is to ensure that the narrative sticks to corruption in the JUBILEE administration. And that will not be too difficult to do. Already ODM (the principal party in CORD) is planning demonstrations to force Ministry of health officials out of office.
You see human decisions are all made based on emotion. We then quickly dress our emotional decisions with logic when we have firmly decided. The emotion ruling Kenyan hearts right now revolves around financial difficulties and that is just perfect for the opposition. All they need to do is remind Kenyans that corruption eats away at whatever money that is either already in their pockets or that they should have received. That gets voters very angry very quickly and angry voters vote decisevely with their anger.
In all my years of analyzing general elections in Kenya I can tell you that this fact alone is something that Uhuruto will find virtually impossible to shake off as we head to the elections.
One of the reasons is that JUBILEE cannot possibly do what needs to be done to neutralize this serious political threat. And that is to arrest everybody involved and to turn even the heaviest stones to prosecute all those involved in this massive swindling of public funds in broad daylight. But alas, that can NEVER happen in our banana republic. NEVER!!
P.S. In the next weeks and months expect a lot of stories like this one;
Top 20 corruption scandals under Uhuru's watch. Billions stolen
* How does this work? Simple example; Everybody uses a smart phone these days with access to the internet. And so your car breaks down and your trusted mechanic tells you that you need to to replace the front suspension. So you go to Google and type; "front suspension Toyota Noah". You get a site with a number and call it and you rush there and buy your spare part. Chances are that you will not even remember the name of the company or what website you saw it on. All you wanted was urgent information to solve your problem and where to buy. This is important because some companies are still preoccupied with the name of their business appearing in Googloe search. That is NOT how hot prospects looking to buy from you find you.
* How do I get on Google? a) You can buy an ad and appear on the side adjacent to the organic results. b) You can create a page on your website OR ANYWHERE else and optimize it so that it appears in Google search for the words that your customers type in when they are looking for you e.g. haircut Huruma, affordable haircut Nairobi CBD etc. If you call 0727-217920 or the number at the bottom of this article you will be able to talk to somebody who can help you do this and sometimes they have a FREE offer for one keyword.
* What Kind of money can I make from this? There
are businesses all over the world and in Kenya that make serious money
just because they can be found on Google when people search from their
smart phones or computers. Figures? Worldwide a company like Orbitz that
relies heavily on traffic from Google made $757,500,000 in a recent
year. Locally a very small business I know rakes in well over Kshs 900,000 monthly
purely from customers who found them through Google. I am certain there
are other local businesses that make much more. Bottom line; make no
mistake about it, this is serious business.
Some personal experiences from Kenyans I have met;
I launched this hotel in Mlolongo in 2007 and realized that I was close to the airport and people landing at the nearby JKIA could avoid the traffic jam stress and come straight to my budget hotel. Chris organized it and people typing anything about cheap accomodation close to the airport could find me. I was pleasantly amazed at the response. It works.
Competition is tight when it comes to computer accessories in Mombasa. But everything changed when I met this guy who got me to be found through Google. And the guys who call are usually looking to buy right away.
My courier business had a very slow start. Very slow. My research before launching had some very wrong assumptions. Lots of stress until this google thing. Two years later, I have no complaints even when the economy is not doing so well.
I supply quality uniforms from my small Mombasa shop. Have lost count of how many clients have called me after doing a search on Google and some of them have given large orders.
There you are. You now know a little more about how to get on Google search from anywhere in Kenya and why it is important. Now all you need to do is take action and change the course of your business. Call Chris right away on 0727-217920.
Google search tips for Kenyans
