The latest opinion polls released yesterday are clearly designed to prove that most Kenyans approve of Mwai Kibaki's presidency and administration (just forget those wananchi at Mama Grace Wahu's funeral last week who ignored the president and wildly cheered former president Moi, most probably those guys were not Kenyans—at least not the RIGHT Kenyans). BUT still there is one set of statistics that do not make sense at all.
According to the opinion poll allegedly carried out in March this year, 54.8 per cent of those polled said that they approve of the performance of the current parliament. Then the very same guys when asked if they would vote back their current member of parliament gave a contradictory answer. 63.6 percent answered "No." Meaning that most Kenyans think that the current parliament is just great, but most will vote their current MPs out. What a laugh!!
What is happening here is that we have too much "noise" and people trying to shout things at us when we are in the process of thinking so as to make a very crucial decision that will impact our children and our children's children for many generations to come. Most humans (except journalists covering political campaign rallies) think better where there is no noise. Clearly there are some people who do not want us to think.
Can the pollsters just shut up and leave Kenyans alone? Media houses should now just ignore them and boycott all those silly press conferences called to give some guys cheap undeserved publicity. Why not let them buy advertising space and give the newspapers some revenue for a change?
Keen readers of this site will have noted that we at Kumekucha no longer bother to analyze these so-called opinion polls.
If newspapers refuse to ignore them, then I appeal to Kenyans to ignore them. Let us concentrate on the real issues before us here. Let the pollsters and spin doctors spin themselves into their own intricate webs.
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Tuesday, April 17, 2007
What is PR? What Does A Spin Doctor Do?
PR practitioners have been referred to as spin doctors because they force public opinion in a certain direction. In other words they spin and re-package reality so that the public can see things in a different light. The raw direct word to describe what they do has to be propaganda.
PR has gained a lot of respectability in recent decades and a leading world renowned thinker in marketing, Al Ries, has even written a book proclaiming the end of advertising and the emergence of PR. His thesis is simple. He says we are flooded with so many advertising messages that they have ceased to have any effect. In essence we in fact hate advertising and avoid it as much as possible. This is why people will tend to turn down the sound during a commercial break so as to do something else as they wait for their show to resume. And his is one of the reasons why ad spots during prime time news are so sort after these days. The public are so anxious not to miss any news that they are usually forced to sit through the numerous ads as they wait for the next news segment. Have you noticed that the KTN prime time news has so many ad slots that it is almost unbelievable and that others are rapidly following in the same direction?
What is PR? PR is more than just issuing press releases or calling press conferences to make some announcements. One guy called Colonel Parker who was the manager of legendary performer Elvis Presley understood this only to well. He understood that PR is anything you do to create a certain desired image that will help you meet your objective (which in this case was to put a lot of money in Elvis Presley's pockets). The result was that he made a huge fortune for Presley. Did you know that Elvis Presley never wrote a single song for himself. It was done by freelancers who were paid off as Elvis ended up retaining all rights. These days when sales at the music shop show signs of slowing managers get their artiste to remove their clothes or turn up at a function with very little clothing on. It works most of the time. You know what rap artistes do—they go out and shoot somebody.
I have been a PR professional in the past, handling International accounts and companies of great repute. My definition of a spin doctor on the wrong payroll is somebody who spins the truth into a believable lie.
Woman reveals nasty men habits nobody wants to talk about
The surprising real reason why more and more Kenyans are having steamy extra-marital affairs
Woman Murders Her Best Friend To Steal Her Husband As Science Proves That It Is Deadly For Women To Have Casual Sex
How Kenyans can now easily start a lucrative Internet business from any remote part of Kenya for only Kshs 100/-
PR has gained a lot of respectability in recent decades and a leading world renowned thinker in marketing, Al Ries, has even written a book proclaiming the end of advertising and the emergence of PR. His thesis is simple. He says we are flooded with so many advertising messages that they have ceased to have any effect. In essence we in fact hate advertising and avoid it as much as possible. This is why people will tend to turn down the sound during a commercial break so as to do something else as they wait for their show to resume. And his is one of the reasons why ad spots during prime time news are so sort after these days. The public are so anxious not to miss any news that they are usually forced to sit through the numerous ads as they wait for the next news segment. Have you noticed that the KTN prime time news has so many ad slots that it is almost unbelievable and that others are rapidly following in the same direction?
What is PR? PR is more than just issuing press releases or calling press conferences to make some announcements. One guy called Colonel Parker who was the manager of legendary performer Elvis Presley understood this only to well. He understood that PR is anything you do to create a certain desired image that will help you meet your objective (which in this case was to put a lot of money in Elvis Presley's pockets). The result was that he made a huge fortune for Presley. Did you know that Elvis Presley never wrote a single song for himself. It was done by freelancers who were paid off as Elvis ended up retaining all rights. These days when sales at the music shop show signs of slowing managers get their artiste to remove their clothes or turn up at a function with very little clothing on. It works most of the time. You know what rap artistes do—they go out and shoot somebody.
I have been a PR professional in the past, handling International accounts and companies of great repute. My definition of a spin doctor on the wrong payroll is somebody who spins the truth into a believable lie.
Woman reveals nasty men habits nobody wants to talk about
The surprising real reason why more and more Kenyans are having steamy extra-marital affairs
Woman Murders Her Best Friend To Steal Her Husband As Science Proves That It Is Deadly For Women To Have Casual Sex
How Kenyans can now easily start a lucrative Internet business from any remote part of Kenya for only Kshs 100/-
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