How The Power Of Viral Marketing Can Work For Kenyans

Online business feature: make money online special

Bill Gates was a little late getting into the Internet game and had to play catch up. But the richest man in the world did not get that way for nothing. Gates and his people came up with an ingenious way of promoting their free email service Hotmail. From a cold start the email service moved to millions of users in a few short weeks without any advertising. At least not of the conventional kind.

How did he do it? Hotmail included a very simple signature at the end of all emails going out from anybody with a Hotmail account. The words simply said; "Get your free email Hotmail account now. Click here." or something like that. This is a classic example of viral marketing which gets its name from the word "virus". Unknown to most people, the kind of viruses being kept in labs in Europe and the States can wipe out the whole world if released to just a few people. With air travel in the global village that is the modern world of today, by introducing a virus to a few airhostesses, you would effectively ensure that it reaches every continent within a very short time.

Whatever theory you want to side with as to the origins of Aids, this viral disease has spread to virtually every corner of the globe after starting at one tiny location (whether it was New York with the junkies or in Africa with the monkeys and apes—this is the most ridiculous thing I have ever heard from full grown men calling themselves scientists but I have a research scientist friend who is the same colour of skin as mine who swears it is true.)

The Internet by its' very nature was born, and continues to grow, virally. It started with two computers linked to each other and is now a World Wide Web of computers linked to each other.

Now online entrepreneurs have taken viral marketing to new heights. Apart from email signatures there are programs where instead of paying cash for something, you simply refer a friend or two to the same program. The whole idea is to get a huge data base that can be targeted with marketing and advertising.

Viral marketing is a key strategy in making money online and it is a good idea for Kenyans to start opening their eyes as to what is happening on the Internet in terms of business and online money making opportunities. I recently read of an online entrepreneur who made over $100,000 (Kshs 6.7 million) from his online business within a recent month. And his case is not unique, although naturally not everybody makes this kind of money.

Get more information on viral marketing and making money online.

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Read an excellent article by Kumekucha onways to start making money online. However it is important that you first understand the two main alternatives in any online money making venture.

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