Read another recent post by Chris: Is this what the government is doing with US dollars?
Safaricom strategy at the expense of Kenyans: Sustain big fat profits at all costs!!
It is now cheaper to call a Safaricom subscriber from rival Yu or Zain lines! Yep cheaper by a whole shilling than it is to call the same Safaricom subscriber from a Safaricom line. This is all in the latest effort by one of the most profitable enterprises in the history of East And Central Africa to further jack up their stinkingly huge profits. It matters little to them that Kenyans are going through the hardest of times hit by a free falling Kenyan shilling and inflation that is stubbornly pointing north.
You would think that such a creative company would find other more creative ways of sustaining their obscene revenues and profits. It may not be easy for most Kenyans to picture just how much money Safaricom is already making from Kenyans. And so let us take their revenue in the last financial year. If it was to be distributed to all Kenyans we would all get slightly over Kshs 2,000 each!!! Including your small two month toddler!!
But the really fascinating thing about Kenyans is that they have opted to stick with the bitter option and in effect frustrate the initiative towards lower calling tariffs. You would have thought that Kenyans would actively support low tariff networks like Yu, but it seems that it has all become an image game and everybody wants to show that they do not have any cash problems by sticking to Safaricom, no matter how bitter the experience is in reality.