Missed Opportunities And The Financial Consequences of The Rift Valley Fever: Hundreds of Butchers Countrywide Close Shop

Business Oppostunity Idea Special

In recent times, Kenyans have been avoiding beef meat in the wake of the rapidly spreading Rift Valley fever. The implications on the business and financial scene have been devastating. Hundreds of butchers countrywide have had to close.

Yet the fascinating thing is that many other butchers have made major windfall profits. What is the difference? Actually those in the business of selling meat that have quickly switched to chicken and fish and adapted to the business environment have greatly benefited.

The rift valley fever is a great tragedy that has happened in Kenya but it has highlighted the importance of a business being able to quickly shift gears and adapt to rapidly changing circumstances in the market place. This is in fact what modern business is all about.

It is clear that many businesses in Kenya are not capable of adjusting, let alone doing it quickly enough to turn catastrophe to advantage and great profit. The result is that many families who have always relied on the earnings of a bread-winning butcher are now going through great suffering and uncertainty.

Many other Kenyan entrepreneurs have also failed to see the great potential in attempting to meet the runaway demand for chicken that has exploded in recent times. Chicken rearing is a highly profitable business to go into right now. Even the price of eggs is set to rise up suddenly in the near future as supply is bound to be affected by the huge demand for chicken which will inevitably also affect layers.

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