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Thursday, March 22, 2007

The Most Valuable Business Secret From Coca Cola

The most recognizable brand in the world, Coca Cola would have gotten absolutely nowhere had the idea of bottling the soft drink not been hatched. There are all sorts of fascinating stories linked to the issue of bottling, many of them myths, but the significance of bottling the soft drink rather than just distributing it to fountains at popular outlets birthed Coca Cola's legendary distribution system which meant that the soft drink could penetrate the remotest parts of the world easily.

The pairing up of a great soft drink and bottling technology made the whole difference. There are many other examples of two different components coming together to create amazing synergy and a "knock-out" product that ends up making millions for its' creator. A horse carriage and an internal combustion engine were combined to create the motor vehicle. The cone was combined with ice-cream to create the hottest selling ice cream in the world, the cone ice-cream. PC sales did not really take off until somebody found a way to link them together using telephone lines, hence the birth of the Internet.

But of all the amazing stories of synergies in the history of mankind, none can beat the pairing up of a favourite hobby or pastime with the power and reach of the Internet. As you read this hundreds of thousands of people have made their fortunes on the Internet by simply recognizing that simple fact.

In fact the biggest secret of business success on the World Wide Web is to start by ignoring the cash and money-making aspect and to instead focus all your attention on doing something you really love. Do you have a hobby? What do you really enjoy doing? These are some of the first questions you should ask yourself rather than asking how much money you are bound to make from the whole thing. Information on how to make money online is easily accessible and you can be sure that if you succeed you will not be the first nor the last.

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