All over the world, whenever you see the CEO of a company appear in his own TV commercials, trying to sell products, then you know that all is NOT well. Lee Iacooca appeared in the Chrysler ads when the car maker was in serious trouble and as he attempted to turn it around.
In the latest ads being run by Uchumi Supermarkets (I doubt whether they will cause anybody to have any confidence in Uchumi) the CEO appears himself and even talks. The difference between Chrysler and Uchumi is that the latter does not have any viable turn around strategy apart from wanting to raise more money to help the management team make the same mistakes their predecessors who failed, made. This is probably the clearest sign yet, to the public that all is not well once again at Kenya's oldest supermarket chain.