My recent investigations indicate that executives at the leading daily newspapers in the country are extremely worried over the recent behavior of newspaper circulation.
Let me give you a little background. Usually in election years, newspapers tend to report huge windfall profits as election fever grips the country. This has not happened this time round. If anything both the two leading daily newspapers have been struggling to sell a respectable number of newspapers daily.
What is really worrying is that the editorial costs of covering the elections usually run into millions and the newspapers have never had any problems covering it because of the usual windfall circulation profits that start pouring in early in the year.
And falling circulation is not entirely their fault. The dwindling purchasing power of ordinary Kenyans that has now made a newspaper a luxury that most cannot afford, is the main culprit. Then technology has wrecked havoc. Lifestyles have actually been turned upside down by technology. For example in the 80s the first thing I would do when I got up in the morning was to turn on the radio. Why?
How To Make Serious Money Using Blogs Or Generate Plenty Of Traffic For Your Site. It Is So Easy, Expert Explains